Understanding Article Marketing

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Article marketing is an Internet marketing tool wherein you spread the word about your business (or establish your credibility or expertise) through article writing and distribution. The articles are published and distributed online via article directories and websites. With article marketing, the articles include a byline and a resource box. The latter is a paragraph-long text that includes information about your business, where to find you online, and any other contact information. If you create articles that are easy to read and contain useful information, the articles can bring recognition and respect to your business and can even bring in new customers.

Article marketing can involve both online articles and printed articles. People have capitalized on article marketing by sending out printed articles or posting articles on websites for a very long time. When companies offer useful information in the form of a free article to newspapers, they can gain new customers through the publicity. Article marketing helps both the business and the website or newspaper. The company gets free press and the website or newspaper that carries the article gets free information to publish.

Let’s say you own a business specializing in accounting. You can use article marketing by writing an article like, “The Top Ten Tax Tips to Maximize Your Refund” and send it to newspapers and magazines around tax time. You give the media something their readers want to see and in return, you get publicity for your business. If you’re in the landscaping business, you can offer an article called, “How to Get a Green Lawn” before spring. The timing of the article release is key to successful article marketing.

Article marketing is very popular online. You will find hundreds of places online to submit your articles. Called article directories, these sites make your articles available to people who are looking for content to publish on their own sites. When these people decide to publish your articles on their sites or newsletters, they are required to include your byline and resource box. They get free content and you get free publicity.

Article marketing online involves more than writing a good article, however. Your articles have to have the right keywords and niches so that they come up in online searches. When you have well-written keyworded articles, you can easily and quickly establish a good reputation as an expert in your field. Used correctly, article marketing can be one of the most effective ways you can grow your business.