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Using the Article Resource Box to Promote Your Site
Internet marketing involves more than just writing articles. You need to get people to visit your website after reading your articles, which means you need a good resource box to accompany each article. What’s an article resource box? Located at the end of an article, the resource box contains paragraph-length information about the article’s author.
The Article Resource Box usually includes a link to the author’s site. The link may be for a page that contains more information about a product or service; a longer, more detailed article; or any call-to-action that the author wants the readers to see.
It doesn’t matter how great your article is if the resource box is not up to par. Marketing without a good article resource box isn’t worth the time. Your article needs to get people interested in your product and the resource box needs to get them to visit your site.
The following information should be in your article resource box:
* Your name. This sounds obvious but many people fail to include their name.
* Link to your website. You want your resource box to have your website address so readers can visit and become customers.
* What makes your product or service special and unique? You have to concisely explain why people should buy from you by telling them what is unique. Be specific.
* The address to subscribe to your newsletter, if you publish one. You want readers to subscribe to your publication so you can contact them and they can contact you. You can develop a trusting relationship with clients this way.
* Anchor text. This is a keyword or phrase that will increase your SEO strength. It needs to be something related to your article and something that will work well with search engines.
The article resource box needs to be part of the article so that they seem like one. You don’t want readers to know they are reading a resource box. Write your article resource box in a way that is going to get people to want to know more. Keep your resource box detailed but short. Too much information is going to bore the reader.
Remember that the purpose of an article resource box: to tell your readers what you have to offer them. You want your article resource box to make people want to contact you, not make them say “So what?” after reading your article.
About the Author
Charles is a senior citizen now involved in internet marketing. If you are a senior citizen, or especially an online marketing newbie, and want to learn about online marketing visit CharlesHarmon.com and receive free information plus updates on his many sites and offers. To learn about good luck visit BestowGoodLuck.com.
